Changing Your City for the Better – Siemens Video contest

Changing Your City for the Better - Siemens Video contestDeadline: 30 September 2011

Open to: International


The world is a complicated place. Population growth, urbanization and climate change add to humanity’s challenges.

In our battle to win the future, changing the world for the better, humanity has a powerful ally in technology. As sprawl and climate change continue to advance, we can use technology to improve our quality of life and also lessen the negative impact on our environment. Cities are one of the main places where these challenges are most obviously visible, and also where we can achieve the most. Cities can be made more sustainable by using eco-friendly products and implementing innovative energy and infrastructure solutions.

is a global powerhouse in electronics and electrical engineering, operating in the construction, energy and healthcare sectors. For over 160 years, has stood for international technological excellence, innovation, quality, reliability and responsibility.

More than a century ago Werner von Siemens insisted that his company fulfill its responsibilities to its employees, to society and to nature. “I won’t sell the future of my company,” he declared, “for a short-term profit.” Siemens still lives by these words today, as the company strives to innovate and drive improvements in sustainable cities, competitive factories, affordable health care, and the fight against climate change.

Like most Zooppa contests, this is a worldwide competition. Everyone from all over the globe is encouraged to participate.
You must be a Zooppa member to participate in this contest.


, between 2 minutes (120 seconds) and 5 minutes (300 seconds) long, exploring how improvements in one of the following areas can change your city, or any city, around the world for the better.

Overarching topic: Sustainable cities

Sub topics:

  • Energy Supply (e.g. power generation, power transmission & distribution, smart grids, electro mobility, etc)
  • Urban Infrastructures and Mobility
  • Efficient, Intelligent Buildings

Siemens is looking for human, journalistic, – not commercials or industrial films. Your videos should be about everyday challenges of urban life regarding the above topic areas and either your personal vision of how and by what means urban life should/could be better in the future. The video can, however, also be based in the present showing how technology already does improve urban life for the better in the one or the other area – for single people, groups of people, communities or a whole city.

You are allotted between 2- 5 minutes for your videos, but you don’t need to use it all. The most important thing is a good story well-told, so feel free to use the timeframe ideal for your story, still try not to exceed the 5-minute limit.

For this project, Siemens is looking for contributions from around the world. Videos may be in any language – though you will need to submit an English language text transcript with your video. If your video is not in English please provide an English-language transcript translation.


  • Video length up to a maximum of 300 seconds (shorter is also ok)
  • Include an English-language text transcript of all spoken content in your video. Send to zooppa.usa@zooppa.com with your username and title of your video.
  • Do NOT use any Siemens branding in your film. Make it YOUR film, YOUR story, both in content and style
  • Close your video with an end slate, either summarizing the main aspects of your story, or maybe even giving an outlook, offering some surprising information, and possibly some related links to interesting websites, blogs, etc
  • Your video should be shot in HD

All music, images, video footage and other content must be either originally produced by the filmmaker submitting the video, or proper permissions must be authorized by the copyright owner. Proper permissions must include the right for the filmmaker to use the content commercially. Likewise, it is the responsibility of the filmmaker to ensure that all permissions are in place for use of actors’ likenesses.


All material submitted becomes the sole property of Siemens and will not be returned. Siemens reserves the right to (a) reproduce/distribute all entries submitted in any and all media throughout the world in perpetuity, (b) alter, amend, edit or change entries prior to distribution and (c) use, distribute, reproduce, alter, amend and copyright entries for purposes of advertising and trade without further compensation, unless prohibited by law. Entrants do not retain any ownership of or copyright in any Contest submissions. Siemens and Zooppa are not under any obligation to use submitted content. You may not resubmit content that was not chosen for an award for another use, brand, or contest.

Information disclosed here is not submitted in confidence and Siemens assumes no obligation by considering it. You understand and agree that Siemens has many resources, both internal and external, which may have developed or may develop information identical or similar to that disclosed to us here. All comments, offers, suggestions, ideas, recipes, concepts, artwork or other information (“Submissions”) disclosed to us using this site or in response to solicitations on this site are the property of Siemens, including its business units, divisions and wholly-owned subsidiaries. Without limitation, Siemens shall exclusively own all rights, known or hereafter existing, to the Submissions and shall be entitled to unrestricted use of same for any purpose whatsoever, commercial or otherwise, without compensation to the submitter. Siemens will accept Submissions only on these terms.


– to award the “Client Awards” a judging panel comprised of Siemens representatives will review all eligible entries/videos based on the following criteria: compelling story (25%), HD production value (25%), capturing the spirit of the “Changing Your City for the Better” brief (25%), accuracy/factual (25%). The decisions of the judging panel shall determine the winners of “Client Awards.”

Client Awards Breakdown
1st Place $15,000
2nd Place $7,500
3rd Place $4,500
4th Place $2,500
5th Place $2,000
6th Place $1,500
7th Place $1,000
8th Place $950
9th Place $900
10th Place $800
11th Place $850
12th Place $700
13th Place $650
14th Place $600
15th Place $550

Questions, Comments or Just Want to talk about the contest?

Check out the Changing Your City for the Better Forum

To participate in this Zooppa contest, you must comply with the rules of this brief, and with the general contest rules, which can be found in the Terms & Conditions, and in the Submission Agreement. Please note that in order to win a prize, you will be required to certify in writing, via Zooppa’s Copyright Clearance Form, that all content in your entry is your original work, is in the public domain, or is used with the written permission of the author or owner of the work, and does not violate the publicity or privacy rights of any person. The unlicensed use of another person’s copyright, publicity or privacy rights could disqualify your contest entry. This includes the use of video, photographs, animation, still or motion graphics, music, sound effects, fonts and in some cases trademarks unless provided by the contest sponsor.


Complete rules and application form may be downloaded from the web site:


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