“From Your First Car to Your Last” – Video Competition

From Your First Car to Your Last - Video CompetitionDeadline: 30 November 2011

Open to: everyone

.com The brand is looking for :30 or :60 second videos primarily for web usage but which could appear on TV. Executions that have episodic potential will also be considered. The tone of your video should be serious, thought provoking, nostalgic, or it could be funny or it could tug at your heart strings.

Guaranteed 1 purchase of $10,000
Guaranteed $1,500

When it comes to buying or selling a car, AutoTrader.com has been, and always will be there with you through the process.
AutoTrader.com is the Internet’s leading auto classifieds marketplace and consumer information website. In a single location, AutoTrader.com aggregates millions of new, used and certified pre-owned vehicles listed for sale from thousands of auto dealers and private sellers. The site’s easy to use platform attracts more than 15 million unique monthly visitors—in-market car buyers who are searching inventory, looking for specials and ready to buy. AutoTrader.com even has mobile apps with shopping and map features as well as the ability to scan a VIN barcode to find a car similar to the one that you are looking at. It truly is the ultimate online automotive marketplace.

As car shopping habits have changed over the last ten years, AutoTrader believes that some of the fun of the process has been lost. They are looking for that could put a new spin on AutoTrader.com in order to reconnect with car shoppers on an emotional level. They want to remind consumers why AutoTrader.com is the place to go when they are buying or selling a car.

Please make sure to read the and assignment guidelines for all the details and mandatories.

How do I get involved?

-Accept this assignment
-Read the Creative Brief and Download the Assets
-Work your Movie Magic
-Upload & Submit Your Video


Complete rules and application form may be downloaded from the web site:


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