IxDA 2012 Interaction Awards

IxDA 2012 Interaction AwardsDeadline: 1 September 2011

Open to: designers worldwide, all companies, individuals and students

The Interaction Awards celebrate the work done by interaction designers every day, to create meaningful relationships between people and the products and services that they use. The Awards recognize and promote recent outstanding works across domains, platforms, and cultures, highlighting the best examples interaction design from our growing field. It is our hope, and the mission of the Interaction Design Association, that the awards will provide tangible examples of design excellence, inspire designers and businesses alike, and stimulate discussion on the role of design.

The Interaction Awards is the first of its kind, designed to recognize and celebrate examples of excellence in interaction design across domains, platforms, environments and cultures.

We’ll award up to 35 prizes for outstanding works that embody and improve meaningful relationships between people and the products and services they use, exemplifying outstanding interaction design.

Entry to the awards competition is open to all companies, individuals and students from now until September 22, 2011. To reflect the diversity of the global IxDA community and support fair and inclusive participation, entry fees are based on geography and professional status.

A shortlist of up to 50 projects will be announced in October 2011, and will be showcased online. We’ll invite the community to evaluate the shortlist and their favorites for People’s Choice.

Each shortlisted entry will have the opportunity to submit additional materials, including a physical or digital prototype, for evaluation by the jury at an on-site final judging event in New York City, October 15-16, 2011.

We’ll announce the final award winners in each category in February 2012, to be celebrated at IxDA’s Interaction12 conference in Dublin, Ireland. Winners will receive a trophy and a cash prize.


Professionals and students are invited to submit both concepts and production work of any kind, created during the past two years, that exemplify outstanding interaction design in one of the following six categories:

Making daily activities more efficient.

Capturing attention, creating delight and delivering meaning.

Enabling people to go beyond their limits.

Encouraging self expression and/or creativity.

Facilitating communication between people and communities.

Re-imagining completely an existing product or service by creating new behaviors, usages or markets.

What You’ll Need

To enter a project, you’ll need a few simple things. Download the Sample Entry Form to make sure you have everything ready when submitting

nformation about you
Who you are, where you live/work/study, and how to find you on the Internet.

Information about your project
Was it for yourself? For a client? You’ll tell us about your work, how it was impactful, and why it should be recognized.

Show us the best side of your project. Share up to two photos or illustrations.

A video that tells your story
You’ll create a video, up to 2 minutes in length, that explains your project and captures your design solution. You’ll provide us a link, so please be sure it works.

Fee Structure

To reflect the diversity of the global IxDA community and support fair and inclusive participation, the entry fee for your project corresponds to your geography and professional status. The fee structure was guided by the widely accepted International Monetary Fund classification. Professional and student tiers are reflected on the right.

Payment per entry is submitted via credit card and signature debit card.

Fees per Project

Region 1
Students: $50    Professionials: $200

Region 2
Students: $20    Professionials: $120

Jurying Process

Selection for an Interaction Award is a two-step process

Round One
A geographically-dispersed panel of peer reviewers will evaluate all submissions (3-5 each) to select a shortlist of up to 10 entries in each category. These entries will be recognized and showcased online in October 2011.

Round Two
Shortlisted entries will be invited to send additional materials for evaluation at an on-site jury event, hosted by the Smithsonian Cooper Hewitt in New York City. The jury will select up to 36 final winners, to be notified by email in November 2011. The award winners will be celebrated at the Interaction12 Conference in February 2012.

Judging Criteria

Reflecting the broad spectrum of interaction design, we have created categories that speak to the nature of the interactions as opposed to the forms that they take. Platforms, domains, and professional status will help the jury to understand the context of the work better, but the ultimate decision is based on the quality of work and the design sensibility of the jury. That’s why we worked hard to find tough, fair and collegial judges.

The judging for each round is based on the following three criteria of design excellence, and weighted by the judges as they deem appropriate:

Context: the , culture and geography in which your work is intended to sit. The relevance of the problem it addresses, and the timeliness and appropriateness of the solution.

Impact: the potential impact of the work on people — it’s intended users and society; on business – profit, cost, brand; and on the planet – the environment and the world.

Craft: the coherency, structure, behavior, and meaning of the work. It’s presentation, emotional content, and practical purpose. Its elegance in language, functionality, and use, as it supports human interaction. Attention to detail, fit and finish, how the medium serves the purpose and goals of the design.


The interaction awards are open to all professional and student designers worldwide. To be eligible for an award, you must meet the following criteria:

  1. You must be at least 18 years of age.
  2. Your work must be original, and you must have the right or authority to submit it for review and have it published.
  3. If you enter student work, you must be able to prove student status between August 2009 and August 2011.
  4. You must be an IxDA member. You can register at ixda.org for free at any time.
  5. All entries must be received by September 22, 2011.
  6. All entries must be in English
  7. Read and accept the 2012 Interaction Awards Terms & Conditions.
  8. All eligible entries must have been completed between September 2009 and August 2011:
    1. Submitted projects must have been completed between September 2009 and August 2011.
    2. Student entries must have been submitted to a school between September 2009 and August 2011.
    3. Concept entries must not be scheduled for production, and must have been finalized between September 2009 and August 2011.
  9. Entries that do not meet the above criteria will not be considered for an award.

The Fine Print

  • You only need to register and enter your information once. After that you can submit as many entries as you like.
  • Each project should be submitted separately.
  • You can save and edit your entries as much as you like, until you proceed to the payment step.
  • You can make changes or delete your entry until submissions close.
  • You must complete payment to finalize your submission and be eligible for judging.
  • We will not reimburse paid entries, but we thank you for your contribution to the awards.
  • Once judging has started, you’ll need to contact us to remove your project from consideration.

Complete rules and application form may be downloaded from the web site:


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