LELO Design Award 2013

LELO_DesignAwards_logoIn celebrating 10 incredible years of sharing pleasure, LELO invites a new generation of innovators, designers and artists to introduce us to new products and concepts that will facilitate new sensual experiences in ways never seen before. From the very start, LELO has brought -winning designs, top-grade materials and sheer elegance to the intimate lifestyle industry. Now, we want to see what’s next in pleasure. Deadline (GMT) August 1 2013.



Pleasure is multi-sensory. Nonetheless, the overwhelming majority of existing products – LELO’s included – rely on just two: SIGHT and TOUCH.

Now it’s time to extend the possibilities of pleasure by invoking the sensation through other, overlooked senses like SMELL, SOUND and TASTE.

We want you to convey the vibrancy of pleasure through design, exploring all facets of materials, the possibilities of technology, and what it really means to experience pleasure.

Sexual pleasure is just one of our areas of expertise and one that we’re especially proud of, but what other possibilities are there? What other forms of happiness can you create?

Applicants are asked to give a personal interpretation of pleasure that pushes sensory boundaries of all kinds. You should create objects, accessories and experiences to enhance the possibility of pleasure in everyday life. It’s time to make creative use of neglected or overlooked ideas of pleasure – positive design for positive experiences!

Categories & Prizes


  • In what way can the clothes and accessories we wear become tools for pleasure and entertainment?
  • What playful and unexpected functions could they incorporate?
  • Make fashion fun and explore new possibilities for pleasure!


  • Micro-technologies, augmented reality, responsive and smart materials are already changing the ways we interact with objects and spaces.
  • Do something different and think about how interaction can deliver new forms of pleasure.


  • 1000 € Fashion & Accessories
  • 1000 € Products & Spaces
  • LELO will promote the winning submissions to the most important design publications globally, highlighting designers’ profiles and concepts. The projects will also be featured on the LELO.com homepage.


LELO will showcase the judges 5 favorite design concepts in September during London Design Week at a soon-to-be disclosed location.

Applicants must pre-register on lelo.com/awards.

We will send you a submission form that should be filled in no later than midnight (GMT) August 1, 2013
Winners will be announced at the end of September.


Submissions that violate the below conditions shall be excluded from the list of entries:

  1. Submitted work must be original design by the applicant himself/herself that has never been released or published.
  2. The work submitted cannot be shown, published or participate in other competitions until the results of the LELO Design Award are announced;
  3. The works submitted cannot infringe the intellectual property rights or right to confidentiality of a third party.


The designer must have the ownership rights of the works submitted. The designer agrees to provide LELO a first refusal to the exclusive use of their work. This option is valid for 6 months after competition ends. Depending on the submission, LELO may seek a private agreement with designers regarding the production of a submitted design.

If a third party claims infringement of rights or demands compensation for damages with regard to the submitted work, LELO shall assume no responsibility whatsoever. Even after winners have been announced, the award may be revoked if infringements of any kind are revealed to apply to winning works.


The submission form will be sent to you after you pre-register and should include the following:

  1. Category – FASHION or DESIGN
  2. Project title
  3. Explanation (150-200 words) – a brief description of your design explaining how it meets the judging criteria, and demonstrating ways in which your outcome exerts a positive impact on pleasure. (English text only)
  4. Images: (1800x1200px – max 4 images – max 1Mb each – RGB – file format .jpg – .pdf)
  5. (Optional) Video testimonial to support your entry (Max. 2 mins, Youtube/Vimeo/Dropbox link)

For multiple entries, please submit each work separately.

For any inquiry please contact us at: awards@lelo.com
Learn more about LELO here

Web:  http://sv.lelo.com/award/index.php

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