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Poptent – Experian Video Competition

Poptent - Experian Video CompetitionDeadline: 4 October 2011

Open to: International

Guaranteed 1 purchase of $7,500
Guaranteed $1,500 in

Assignment Summary

When a company experiences a data breach, it’s like the house is on fire. At Experian, they realize that businesses need to move quickly to put this fire out without letting it spread.Data Breaches are about more than identity theft or fraud; they can place company’s brand equity and customer loyalty at serious risk. Companies that delay or mishandle breach notifications are four times as likely to experience customer turnover as companies that handle them quickly and clearly. They need a vendor who they can trust to communicate to their consumers and employees that they are providing the best in class to remedy the situation and mitigate any potential for future identity theft damage.Experian is looking for : that communicate how they deliver best of breed turn-key Data Breach Resolution solutions and product. Show how in the time of crisis and urgency, when dealing with a data breach, Experian has the experience, resources and solutions they need to make immediate, company altering, decisions.

Tone should be business/professional, but can appeal to emotional side of this demographic. This will resonate the most if the viewer can relate in a “OH, yah. I know THAT feeling!”

As always, read the creative brief for all the details and a full list of mandatory elements your video must contain. Pay close attention to the Assignment Guidelines document located in the asset tray.

REMEMBER: VIDEOS CANNOT BE POSTED ON SHARING SITES OUTSIDE OF POPTENT.NET. All videos MUST remain within the assignment.

DEADLINE: October 4th, 2011

Complete rules and application form may be downloaded from the web site:

http://www.poptent.net/assignment/285

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