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The Epica Awards 2011

The Epica Awards 2011Deadline: 30 September 2011

Open to: all communication agencies, film production companies, media consultancies, web agencies, photographers and design studios operating in or producing work for Europe and the EMEA region (Europe, Middle East & Africa).

The Epica awards were created in 1987 and celebrate their 25th anniversary this year.

Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations .

The awards are judged by the trade press; 35 specialist magazines from 28 countries will be represented on the jury this year. This unique jury guarantees objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book.

New Categories

New categories dedicated to Branded Entertainment, Mobile Communications and Social Networks have been introduced this year, together with new Film and Print .

With these additions, the awards now encompass all main communication disciplines: TV, Press, Outdoor, Radio, Business-to-Business, Corporate Image, Medical, Direct Marketing, Media Innovation, Branded Content, PR, Promotions, Craft, Design, Packaging, Interactive and Integrated Campaigns.

 

Results

Complete results of the 2011 awards will be announced on the Epica website during the last week of November.

Ceremony & Conference

The Epica awards ceremony and European Creative Conference will take place in Ljubljana. It will be held at the Kino Šiška Centre for Urban Culture on Friday, January 20th, 2012. A full programme of speakers and topics will be announced at a later date.

The event will be hosted by Slovenia’s MM magazine.

The annual Epica ceremony has now been held in 19 European cities: Brussels, Amsterdam, Moscow, London, Zurich, Düsseldorf, Warsaw, Lisbon, Helsinki, Prague, Milan, Dublin, Budapest, Istanbul, Stockholm, Athens, Belgrade, Zagreb and Ljubljana.

For tickets and more information on the Ljubljana event please contact Janez Dular at :
Tel: +386 1 43 45 642
Mobile: +386 51 611 330
janez.dular@marketingmagazin.si

Selection Criteria

Epica entries are judged on the basis of 2 criteria only; the originality of the creative idea and the quality of its execution (except in the Craft & Imagery categories where only executional quality is taken into consideration).

The Epica results are determined by category. The highest scoring entry in each category wins gold, on condition that the work surpasses a minimum score that qualifies it as a category winner. Other entries in each category that achieve this score win silver or bronze. When no entry meets the standard there are no winners in the category.

Four Epica d’Or (grand prix) will be awarded to the best overall film, press, outdoor and interactive entries. These will be selected from all the category winners.

Awards

Category winners (gold) will receive Epica crystal pyramids, silver and bronze winners will receive special 25th anniversary crystal trophies. All winners will also receive certificates.

All the winners and a selection of other high-scoring entries will be published in the annual Epica Book.

Results

Complete results of the 2011 awards will be announced in the press and confirmed on the Epica website during the last week of November.

Free Epica Book & DVD

Each company participating in the competition will receive a free copy of the 400-page Epica Book, volume 25, to be published in August 2012. All entrants will also receive the annual Epica DVD in March 2012 (approximately 100 commercials).

Epica Book 24, covering the 2010 awards, is now available. Introduced by Forsman & Bodenfors Executive Creative Director Filip Nilsson, the book includes background stories on all the latest Epica d’Or winners. Fred & Farid’s Wrangler campaign is featured on the cover.

Eligibility

Only work that has been approved by clients and used, published or broadcast since July 1st, 2010 is eligible to enter.

Work that does not meet these conditions will be disqualified in order to preserve the integrity of the competition and to ensure that all genuine entries have a fair chance of success.

 

Complete rules and application form may be downloaded from the web site:

http://www.epica-awards.com/epica.html

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