The Red Dot Design Award, 2012

The Red Dot Design Award, 2012Deadlines: Early Bird: 9 December 2011, Regular: 20 January 2012

Open to: international

The red dot design award dates back to 1955 and is now one of the world’s largest and most distinguished product competitions. More than 14,000 participations from over 70 nations document the relevance of the internationally sought-after red dot.

The “red dot award: product design” is the perfect opportunity to prove your design ability in an international comparison with renowned designers and up-and-coming talents. At present, large companies and independent designers from all over the world submit their creative work and compete for the red dot in one of 19 categories.

With growing competitive pressure on the international markets, it is now more important than ever for manufacturers to set themselves apart from the competition by proving quality rather than simply pursuing an aggressive pricing policy. More and more designers are also benefiting from the award. They are using the red dot to present themselves to their clients and as a visual aid that emphasises their own strength.

Product categories

1 Living rooms and bedrooms
Furniture, furniture accessories, stoves, materials, carpets, floorings, wallpaper, decorations and accessories

2 Households
Washing machines, drier, vacuum cleaners, cleaning devices, iron systems, ventilators, domestic appliances

3 Kitchens
Kitchen furniture, kitchen equipment, cooking implements, heaters and hobs, microwaves, extractor hoods, dishwashers, sink units, refrigerators and freezers, kitchen utensils and accessories, coffee machines, toasters, mixers, professional kitchens

4 Tableware and decoration
Dining, Porcelain, cookware and dinnerware, table decoration, table textiles, glass, ceramics, cutlery, accessories

5 Bathrooms, spas and air conditioning
Bathroom furnishings, bathroom accessories, sanitary installations, heating and air-conditioning technology, saunas, solaria, massage equipment

6 Lighting and lightdesign
Indoor and outdoor lighting, lighting systems and installations, lighting engineering and work lighting

7 Gardens
Garden and outdoor furniture, lounge furniture, garden architecture, landscaping, garden equipment and tools, garden lamps, tents, camping, grills and barbecue, florists and decorations, equipment

8 Outdoor, leisure and sports
Sports, sports equipment, trend sports, water sports, winter sports, fitness equipment, bicycles and biking accessories, outdoor functional clothing, outdoor accessories, spyglasses, penknives, perambulators, games, toys, funware, musical instruments

9 Fashion, lifestyle and accessories
Street- and urbanwear, denim, street fashion, function wear and casual dressed up, bodywear, sportswear, haute couture, collections, labels, leather goods, footwear, glasses, hats, suitcases, bags, flacons, umbrellas, accessories

10 Watches and jewellery
Watches, luxury jewellery and fashion jewellery

11 Interior Design
Micro architecture, technical building equipment, interior furnishing, patterns, sales displays, windows, doors, lounges, orientation systems and signage, object furniture, exhibition design and stands, shop equipment and stands, shop systems, shop design, flooring, wall covering, tiles

12 Architecture and urban design
Architecture, public design, urban planning, urban and landscape planning, property, office structures, residential buildings, garden and park architecture, hotels, restaurants, bars, clubs, shops, cultural and public amenities, playgrounds, museums, libraries, temporary architecture, events

13 Offices
Office furniture, furniture for reception halls and waiting rooms, office systems, office equipment, accessories

14 Industry and crafts
Machines, industrial plant and equipment, components, robots, tools, technology, measuring and testing equipment, cash dispenser, equipment, switches, timers, security technology

15 Life science and medicine
Medical equipment and devices, laboratory technology and furniture, medical furniture and sanitary equipment, furnishings for rehabilitation centres and hospitals, rehabilitation, mobility, care and communication aids, orthopaedic aids

16 Automobiles, transportation, commercial and water vehicles
Automobiles and automotive accessories, automobile technology, car entertainment, navigation equipment, motorbikes, caravans, construction, utility and commercial vehicles, fork-lift trucks, buses, railway carriages, sports vehicles, sailing and motor boats, yachts, ships, ski-doos, aircraft, interior and exterior design, accessories and components

17 Entertainment technology and cameras
TVs, DVDs, Blue-rays, home cinema, cameras, camera accessories, digital picture frames, MP3 players, camcorders, projectors, hi-fi systems, sound systems, headphones, speakers, accessories

18 Communications
Mobile phones, smart phones, telephones and telephone systems, conference technology, headsets, accessories

19 Computers and information technology
Computers, notebooks, tablet PCs, PDAs, servers, keyboards, modems, USB sticks, printers, scanners, monitors, presentation technology, game pads, peripheral devices and accessories

Entry rules

Manufacturers and designers from around the world are invited to compete for the internationally recognised mark of quality, the red dot. The condition for taking part in the “red dot award: product design 2012” is that the products entered are made in series production and were not available on the market prior to 1 January 2010 or will be available on the market prior to 1 July 2012.


The jury for the red dot design award has high-level expertise and is absolutely independent. Members of the jury for the “red dot award: product design 2012” pledge to a “Code of Honour” and are excluded from taking part in the competition.

Furthermore, the red dot jury comprises design experts of international repute, whose background allows them to consciously assess the special intercultural aspects of design.

The products are assessed in nineteen different groups. The differentiation in the product categories means that the expertise is even more focused, as experts who assess the entries are carefully selected for each individual product group. The jury teams appraise, test and rate the products in detail on location, based on criteria such as degree of innovation, functionality, self-explanatory quality or ecological soundness.


red dot: best of the best
The “red dot: best of the best” is awarded for groundbreaking design and is the top prize in the “red dot award: product design”. This prize is reserved for the best products in a category.

red dot

The “red dot” is the prize for high design quality. The international jury only awards this sought-after seal of quality to projects that set themselves apart significantly from comparable projects thanks to their excellent design.

honourable mention
An honourable mention recognises particularly well-executed aspects of design work, and is awarded to products with excellent detail solutions.

red dot: design team of the year
Becoming the “red dot: design team of the year” is a very special honour. Since 1991, red dot has been selecting one design team every year that shapes markets around the world through consistently innovative design achievements. The list of winners in recent years reads like the “who is who” of international design, including such renowned companies as Apple, Nokia, Pininfarina, adidas, LG Electronics, BMW, Bose, Tupperware, Hilti – or currently Grohe.

Registration fees
Early bird: 210 euros (registration by 9 December 2011)
Regular: 240 euros (registration by 20 January 2012)
Latecomers: 270 euros (registration by 8 February 2012)

The registration fees include the logistic processing as well as the basic presentation of the products submitted for judging. The products will only be judged on location. We charge an additional non-recurring fee for excess sizes:

Fees for excess sizes
Large (from 1m³): 50 euros
XLarge (from 2m³): 100 euros
XXLarge (from 4m³): 150 euros

In the case of very large products (XXLarge), please send a plan with details of the planned presentation of your entry to our logistic department at logistics(at)red-dot.de so we can authorise the space needed.

Additional exhibits
If your registration includes additional exhibits, we will charge 50 euros for each additional exhibit.
This rule does not apply to series (for example crockery, cutlery, etc.).
If you submit images to supplement your product, we will charge a one-off lump sum of 50 euros.

Cost if a prize is awarded

When you register, you agree to purchase the Winners’ Package if you win a prize including:

• red dot labels
• presentation in the red dot design museum
• inclusion in the red dot design yearbook
• presentation in the online exhibition

Consequently, the results in a category ultimately reflect the future of the respective industry in terms of design, and thus serve as a guide for manufacturers and designers worldwide.

You can pay by credit card and you will receive an invoice by post. If you have any problems or questions concerning the payment method, please contact us at: team(at)red-dot.de


Registration deadline
Early Bird: 9 December 2011
Regular: 20 January 2012
Latecomer: 8 February 2012

Delivery of submissions
Dates for product submissions*: 23 January to 10 February 2012
Dates for self-assembly**: 25 January to 1 February 2012
Dates for motor vehicle
(automobiles, buses, motorbikes etc. in the original): 23 February 2012, 8 a.m.

*   Products which have not to be assembled
** Products which have to be assembled in-house by you

Collection of submissions
Dates for motor vehicle
(automobiles, buses, motorbikes etc. in the original): 23 February 2012, from 5 p.m.
Dates for collecting self-assembled submissions*: 5 March to 9 March 2012
Dates for collecting submissions: 12 March to 21 March 2012

Questions regarding the competition

Ms Katharina Kryszon
Tel.: +49 (0)201 30104-27
Fax: +49 (0)201 30104-40
E-Mail: kryszon(at)red-dot.de

Mr René Klügling
Tel.: +49 (0)201 30104-42
Fax: +49 (0)201 30104-40
E-Mail: kluegling(at)red-dot.de

Contact person China

Ms Sandra Peng
Tel.: +89 13922459377
Fax: +86 2086126337
E-Mail: sandra.peng(at)red-dot.org

Questions regarding the yearbook pictures

Ms Theresa Falkenberg
Tel.: +49 201 8141 811
Fax.: +49 201 8141 810
E-Mail: falkenberg(at)red-dot.de

Questions regarding delivery/collection of your products

Logistics team
Tel.: +49 208 3777787 / 3021886
Fax.: +49 208 3021885
E-Mail: logistics(at)red-dot.de

Contact via phone and fax only during the delivery and collection time

Recommended forwarder Kühne + Nagel

Beate Sobottka
Tel.: + 49 221 284-9248
E-Mail: beate.sobottka(at)kuehne-nagel.com

David Engels
Tel.: +49 221 284-9246
E-Mail: david.engels(at)kuehne-nagel.com

Complete rules and application form may be downloaded from the web site:


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